Penguin is essentially designed to filter out any unnatural link building patterns. What is natural versus unnatural? Since Google uses its own algorithm based on mathematics, only Google knows the acceptable range of parameters which constitutes a natural pattern. SEO community can only speculate and test in order to find out what works and what doesn't.
Based on our own experiment, keeping each anchor tag ratio under 20% seems to produce the optimal result. What is an anchor tag? Anchor tag is a keyword phrase used when creating a link. "Dallas furniture" is an example of an anchor tag if it is used as a hyperlink.
Our aim was to create links in a balanced approach while keeping anchor tag ratio in mind. Since you are required to supply 2 URLs, one primary anchor tag and 3 thematic keywords, we are forcing the system to eliminate any possibility of creating 100% anchor tag ratio. Take a look at an article we created:
http://spaclals.net/?effective-tips-on-looking-for-and-employing-a-good-lawyer You'll notice the article contains 5 links to a website using 5 different anchor tags including a naked URL. This article alone produces 20% anchor tag ratio.
If possible, try to vary the thematic keywords with each new entry. Here are some examples of thematic keywords you can use if your main keyword is "Dallas furniture": furniture, furniture store, furniture retail, furniture consulting, furniture shop, furniture center, furniture wholesale, custom furniture, bedroom furniture, furniture pricing, furniture decoration tips, etc. Additional introduction of thematic keywords per domain will further reduce the anchor tag ratio.
Please note that we'll only accept related thematic keywords. Google is wired to detect page relevancy based on related keyword clout.
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