It seems many SEO marketers are starting to discover the keyword clout concept. They just don't know what to call it yet. No doubt, relevant keyword variations help prevent over-optimization penalty and bring better ranking results. Based on our observation, Google makes a distinction between local keyword clout versus global keyword clout.
Here is an example. If we are ranking for "New York plumber," is the word "plumber" a part of its keyword clout? Our study shows that Google is treating "New York plumber" as a distant cousin of "plumber", not a sibling. This means we need to find the right set of keyword clout for "New York plumber". We cannot leave out geo-relevancy factor as it is part of the phrase.
Some examples of keyword clout phrases are "NYC plumber", "New York plumbing", "plumbing service in New York", and "NY plumbing contractor". "Plumbing" or "plumber" should not be included in the keyword clout.
To achieve better ranking result, modifying any existing keywords in our platform is recommended.
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