Tumblr blogs offer a number of SEO benefits and here are some of them.
1) Tumblr is a super high authority site. Tumblr's domain authority is currently 98 out of 100 according to MOZ. Only a handful of sites such as Google, Youtube, and Facebook is in the same caliber.
2) Tumblr is only a handful of social blogging platforms which allows do follow link. Most other social sharing platforms such as Facebook or Twitter do not allow this.
3) If you have a popular blog, hundreds of millions of users can potentially reblog your post.
There are however things to watch out for when you create your own Tumblr post or buy the posts from sites like Fiverr.
1) Tumblr has reblogging feature which caught the eyes of many SEO marketers since it used to allow do follow link. Tumblr does not allow this now. We found a way around this since we create our own HTML coding.
2) Most Fiverr sellers will simply reblog your post which does not add much SEO value due to the links becoming no follow.
3) Simply creating a link from a Tumblr blog to your site does not carry much weight since the blog itself needs to get the link juice from somewhere.
After studying the SEO benefits of Tumblr, we've implmented Tumblr into our platform in our own unique way.
When we implemented our strategy on a test site, we saw an impressive result. The owner of the site wanted to rank the site on the first page of Google for Japanese restaurant Los Angeles. After creating multiple Tumblr pages for all the keyword variations and a month later, the site is currently ranking on the first page for Japanese restaurant Los Angeles, Los Angeles Japanese restaurant, and Japanese restaurant when the browser is set to Los Angeles.
When we saw the site showing up for Japanese restaurant on Google we didn't think much of it since our browser's geo location was set to Los Angeles. When we tried other cities, the result caught us off-guard and we were pleasantly surprised. The site became optimized nationally for the keyword which is an incredible achievement by any SEO standards.
This is what happens when you optimize a site with the site authority in mind. Since the site owner is not a direct client of ours, we don't know how long the site will stay up there on Google's 1st page as we don't have any influence over their SEO budget. This however was a good test indeed.
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